could you have a millennial-sized social media presence on your campus?

As you may have noticed, I’m thinking a lot about Jimmy Fallon’s success among Millennials this week. Today brings me to another article, this time in The Guardian, and specifically his effectiveness with social media. (Read this week’s posts and older one analyzing Fallon’s success here.) Reading the Guardian article …

nostalgia, gen Y, and jimmy fallon

This is my 6th post on Jimmy Fallon’s Millennial methods. See the series here. One of the most interesting facets of Millennials – and perhaps late Gen Xers as well – is a surprising nostalgia, even at their young age. As the New York Times recently pointed out, Even though …

participatory experiences, gen y, and jimmy fallon

This is the 3rd post in a series on Jimmy Fallon’s Millennial methods. See all of ’em here. One of the clearest, most obvious (jarring?) surprises about Jimmy Fallon’s version of Late Night is his use of active “guest experiences.” From the first night, in which he had Robert DeNiro …

up-and-coming

I’ve been rather under-the-weather off-and-on since returning from Road Trip 11. It’s a pain, but I think my body is recuperating. So I’m mostly taking today off from the blog, but there are a few big things coming on the blog I figured I could highlight even in my sickly …