“journey mapping” in college ministry

In the Customer Experience world, something called “journey mapping” is apparently a big deal. A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview …

what they hope = how they experience your college ministry

I’ve been writing about “customer experience” in college ministry, because any college minister should care deeply about the actual experience of the ministry’s members, whether or not it translates into “numbers,” etc. One big opportunity to improve students’ experience within your campus ministry will arise if/when you become familiar with what they …

of spelling bees and internships

What role does celebration of individual accomplishment play within your college ministry? The Scripps National Spelling Bee is underway right now. While it’s not a college student effort, it’s edifying to imagine how these kids’ schools, churches/synagogues/mosques,, and even whole towns are cheering them on. How does your college ministry …