could you have a millennial-sized social media presence on your campus?

As you may have noticed, I’m thinking a lot about Jimmy Fallon’s success among Millennials this week. Today brings me to another article, this time in The Guardian, and specifically his effectiveness with social media. (Read this week’s posts and older one analyzing Fallon’s success here.) Reading the Guardian article …

the eclectic exhibition: variety, gen Y, & jimmy fallon

Maybe it’s ’cause I’m back near NYC, or maybe I’m just nostalgic, but I wanted to present yet another aspect by which Late Night with Jimmy Fallon strongly reflects the Millennial Generation. The show’s methods connect well with the Gen Y mindset, so there’s much we (as ministers who deal …

nostalgia, gen Y, and jimmy fallon

This is my 6th post on Jimmy Fallon’s Millennial methods. See the series here. One of the most interesting facets of Millennials – and perhaps late Gen Xers as well – is a surprising nostalgia, even at their young age. As the New York Times recently pointed out, Even though …

method to his gladness: positivity, gen y, & jimmy fallon

As new generations rise, it makes sense that they would often share some characteristics of the previous generation. For instance, Millennials and the members of Generation X share an appreciation of technology, desire for authenticity, and hope to find strong community. But one of the clearest differences between the Millennial …

participatory experiences, gen y, and jimmy fallon

This is the 3rd post in a series on Jimmy Fallon’s Millennial methods. See all of ’em here. One of the clearest, most obvious (jarring?) surprises about Jimmy Fallon’s version of Late Night is his use of active “guest experiences.” From the first night, in which he had Robert DeNiro …