a big moment in college ministry history: campus crusade gets a new name

If you’re interested in college ministry at all, you’re interested in this: The country’s best-known, best-branded college ministry (by far) will change its name in 2012. Campus Crusade for Christ will officially become “cru” nationwide. (I was going to post about something college ministries can learn from Justin Bieber – …

why don’t we see this more?

I had the neat chance yesterday to meet with Kevin Twit and Syneva Colle, staff members of the RUF chapter at Belmont University. Kevin is the 14-year director of the ministry. But aside from the fact that all college ministries are worth getting to know, this one has a particular …

campus ministry brand difficulty for baptists

Yesterday, I looked at the difficulties faced by Campus Crusade for Christ in light of the negative connotation of the word “crusade.” I found that interesting in my travels around the country, so I thought you might, too! Probably the biggest branding difficulty in the world of college ministry right …