sales, invitations, and a bad impression

Do your encouragements to invite friends leave an impression that longtime members are somehow less than? It makes all the sense in the world to push students to invite. You should. But as we’ve all noticed with “too sales-ish” email lists, pushy iPhone apps, and over-eager efforts to fundraise… most of …

figuring your flock, sans membership

It’s unlikely you have official “membership” in your college ministry, which makes sense. While I can think of some advantages to having something official along those lines, there are disadvantages too. But one disadvantage to not offering membership is that it’s easier for students to fall through the cracks. If an …