I don’t know what your campus ministry is doing for the Super Bowl. Maybe it’s an opportunity to bring people together; maybe it’s a chance to draw new students in. But like I said, I don’t know what you’re doing in particular.

But let me ask you: Do YOU know what OTHER organizations are doing this Sunday?

That leads us to this week’s Fridea: Find ways to discover what other organizations do. (…not just for the Super Bowl, but year-round.)

When I put it like that, this idea feels a little obvious – and a little boring. But the truth is, college ministers can easily keep their heads down with all the activity that takes place within their own ministry. Yet… you’re in an ecosystem likely filled with other organizations. And while most don’t have spiritual aims, their recruiting/retention/fun goals probably look similar to yours sometimes. Others may seek to serve the campus or the city, as well, and many seek to raise up leaders, equip their members, and so on. In other words, lots that you could identify with.

All that to say, they’re worth learning from – whether you directly “steal”/borrow their methods, or use their methods as a springboard to new ideas for your college ministry. Regardless of how creative you see yourself, you’ve got plenty of idea factories and clever “ingredients” around you to observe.

But you’ll need to develop ways to observe what those orgs are up to. Whether that means you regularly walk through campus reading fliers, check out other orgs’ web pages often, or (my favorite) commission some students to do these very things, it takes effort to observe strategically what the clubs/fraternities/leadership orgs are doing on your campus.