taking recruiting seriously, part 2: seeking a sheep and sowing seed

This week I’m exploring ways to help students take seriously the opportunity to invite others into your college ministry.

“Recruiting” (or whatever we call it) is clearly a major part of just about any college ministry. And it should be: You have the chance to intersect with students’ testimonies (like I discussed yesterday). And while you’ll have up years and down years when it comes to attendance, drawing new people is a constant need when students leave after only a handful of years. People fuel the ministry, allowing you to reach more people.

With that importance in mind, though, another key to taking recruiting seriously is this:

As staff and students recruit, the top goal must remain impacting individual lives, followed by building the impactful ministry.

A danger exists here. College students (and their leaders) can easily slip into focusing MORE on the “volume” side of recruiting than on the potential for impact of the very person I’m talking to right now, or who’s reading our advertisement, or who has shown up on this night. And it’s all the more difficult because hoping to draw a “critical mass” of students isn’t a bad goal. It just can’t be the aspect that catches imaginations the very most, or receives most of the attention, when it comes down to it.

As you look at the way you promote recruiting – especially in August/September, but also year-round – do you present it more as “seeking lost sheep” or as “sowing seed in the field,” so to speak? Both are great, and both are wise. But the former should touch our heart, even while we constantly consider the value of the latter.

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