Do your encouragements to invite friends leave an impression that longtime members are somehow less than?
It makes all the sense in the world to push students to invite. You should.
But as we’ve all noticed with “too sales-ish” email lists, pushy iPhone apps, and over-eager efforts to fundraise… most of us are turned off by feeling that “I matter because of something I can get you.” If your students hear too often that they need to bring more people – especially if it isn’t explained well – then that impression won’t sit well.
What’s more, we who “recruit” or “mobilize” face two particularly annoying challenges here:
- Intent doesn’t really matter (in this regard). What we’re talking about here is the impression that’s left with people, not your heart. (And yes, caring about impressions is caring about people.)
- Plenty can happen subconsciously. This is the scariest to me: People may not even realize that they’re a little irked. But somewhere, in the back of their mind, people may lose a little bit of steam (and ironically be less likely to invite!).