Does recruiting students to your events and activities feel too “icky” to see it as a ministry? I hope not. While there are all sorts of icky methods in recruiting – whether we’re talking about drawing students within your ministry’s ranks already, or recruiting students from the larger campus – the act itself is far from evil. When you’re helping students connect the dots from what they need/want to what your ministry offers (and beyond that, what God offers through your ministry), you’re impacting them. You’re discipling them.

So that means: As with any ministry area, this ground is ripe for raising up students.Leading to today’s

Leading to today’s Fridea…

Create a student-led “awareness team” to help draw students to ministry activities – either with current students, the campus as a whole, or both.

You’ve likely got students whose majors prepare them for this role! And you’ll help those students develop their understanding of “Marketing to the Glory of God,” etc., leading them to navigate now what it means to raise awareness, recruit, advertise, and so on… in non-icky, people-serving, God-glorifying ways. They’ll have a better vocational discipleship if they do this.

And even if Awareness Team members aren’t all in relevant majors, students will have wisdom for drawing their fellow students that you simply don’t have. Why not let them help?