If your student leaders have only gotten deeply involved in your college ministry, then how well do they actually understand your college ministry’s distinctives?
It’s like those adults who say, “When I was little, I thought every family drove to Nebraska every summer!” Your student leaders rarely have any context for describing your collegiate ministry in terms of its differences. They may not know how your programs are different, how you focus especially hard on one-on-one disciplemaking or small groups or interactive worship or whatever. They may not even realize where the theology runs in different streams from other ministries.
And one time knowing these distinctives really matters is when they’re connecting with new students who are checking out your ministry.
I’m not suggesting student leaders should constantly be pointing out comparisons with other ministries. They can highlight distinctives simply by saying, “These are the things our ministry especially focuses on” and leave it at that (most of the time). But it’s not wrong to point out differences, too, especially if they can do it in a way that celebrates other campus groups.
Knowing a campus ministry’s distinctives doesn’t just matter for basic “recruitment” purposes – although that’s useful. It also allows student leaders to help freshmen and other new students process this decision. They can actually disciple that person standing in front of them really well – if they have something to say about the factors that go into their decision.
This can all be done in a Kingdom-minded way, and far from being wrongly competitive can actually help students as they make this life-changing – yes, it’s potentially quite life-changing! – decision about the college ministry they’ll participate in.
(And by the way, if you lead a church-based college ministry, your leaders not only need to know the distinctives of your college ministry, but also the distinctives of your church!)