Since I’ve been on this “customer experience in college ministry” kick, I’ll offer a Fridea to match:
Prepare FAQs for the important next steps you want incoming students to take.
For instance, do you have a strong means for helping students understand how to get involved in a church (from choosing to joining to participating)? Where’s the step-by-step for small group involvement? Or for leading within the ministry – even if that won’t happen just yet?
The format could vary, but having these items in front of your students both proclaims their value and offers a concrete next step. And (presumably) they could be used year-round, not just at the start of school.