And… I’m back. Our son’s birth went well, and we’re sleepy as we learn about life with two under two.
I’ve come to realize through the years that I’m drawn to all sorts of (what I would call) “ministry gaps” – areas the big-C Church seems to have under-served, under-appreciated, under-funded, etc.
That’s a big part of why I gravitated to college ministry nearly two decades ago.
And even as I do explore other ministry gaps, what’s great is that I can usually connect my pondering on those gaps to the world of collegiate ministry.
One thing I’ve had on my mind a lot lately is what you might call “user experience” within ministries. Since “UX” in the corporate world most often applies to digital settings (like how easily customers can navigate a company’s web page), the closest comparison here might actually be to CX – customer experience. But of course ministry people like us sometimes get a little queasy talking about attendees as “customers” – understandably.
So maybe it’s just “experience” for now. In the case of our field of ministry, CMX perhaps.
Whatever we call it, our “users’ experience” should be a major concern to anyone who leads a ministry. And significantly, for college ministers this MUST apply to “users” beyond freshmen.
Yet college ministries may function often like churches that put heavy investment into “first impressions” (for new guests) and “assimilation” for new regulars and/or new members… but then leave longer-term members largely to their own devices when it comes to going further up and further in.
So that’s what I’d like to blog about this week. It’s not a new discussion around here, but maybe some new thoughts in new ways will pop out.
In the meantime, I’d encourage you to ask how your investments line up: What percentage of emphasis, activity, and resources is dedicated to students “pre-assimilation”? (In your ministry, a student may be “assimilated” when they’ve joined a small group… attended three times… attended something more than the Large Group Meeting… or whatever. It doesn’t have to be an official designation to be useful here.)