We’re holding our big Church Leaders Conference this week. As a piece of that, tomorrow I’ll have the opportunity to tour some Outreach Pastors around town. But our goal isn’t to show them Dallas, because why would outsiders need to know Dallas? Our goals include using the tour as a platform to talk about our values in action, and also to provide them with a model so they can give their own tours back home.

Why bring this up?

Because it’s an easy assessment for college ministers: How well could you give a campus tour?

Or another is like it: Do you know your campus as thoroughly as a church planter knows his or her community?

That second question gets to the heart of the matter. Because it’s less important that you know the name of every single campus building, than that you know what the school’s top majors are, where its students come from (near and far), and what its leadership’s goals are.

These things are the stuff of good ministry planting, whether it’s in a city (as a church) or on a campus.

How great would your tour be?