But it’s important to remember that the old principle, “What wins them, keeps them,” applies here. Many students drift away from a college ministry because of the “entryway” experience… but there are a few facets to that:
1. There’s a difference between convincing students to try and convincing them to stay. New students may eventually check out a college ministry because of a big event, an intriguing poster, or simply because they’re trying out several. But it’s the next step that matters most: What convinces them to stay? If they’re “won” by elements that aren’t static or easily change, your back door will likely be crowded soon enough.
2. You have the chance to teach students how to pick their time investments. How often do you address “Why you should be a part of our college ministry”? Or better yet, “How you should choose an organization to join”? Of course, you might address this in different ways with believers and non-believers, and other groups may need different approaches too. But if you’re not discipling students about how to choose, then – and this is a bold statement – you may start with some students who really shouldn’t have joined in the first place.
3. You can design your entryway to be a “taste” of life in the house. It would be weird to walk into a home’s entryway that’s filled with dainty fixtures and a traditional feel… then find that the living room is quite modern. But college ministries may be tempted to have “first experiences” and “deeper experiences” that feel completely detached. While these don’t have to be the same, it can be very useful and kind to include elements that purposely point to the deeper experience available in the ministry. After all, the actual problem with “bait and switch” isn’t the “bait” – if you’ll pardon that term – but the “switch.”