We all know that word-of-mouth is generally the best way to advertise your college ministry.

So one of the best investments you can make is catalyzing word-of-mouth for your students. You can help them do this. And providing them something to hand out is one of the easiest ways.

What if from the first classes of the first week of school, or the first organizational or dorm meetings they attend, your ministry’s “members” were equipped with something – like a small card – that makes it easy to spread the word. Whether it’s about your regular Large Group Meeting or (even better) your early-on parties, service projects, or other events, a little info card could go a long way.

There may be other great ways to do this – so be creative! But with cards in their pocket, students will be more likely to strike up conversations to that end… and then they’ll have something easy to offer at conversation’s end.

But remember: They need ’em early. Conversations come most naturally in the first class or first gathering. So be sure to figure that out.