You’ve probably noticed the “stats” that Facebook, Twitter, etc., offer about what kind of “reach” or how many “impressions” a particular entry has achieved. This simply shows how many people saw (or possibly saw) your words. And if you were aiming for impact with that entry (rather than just commenting on a sandwich), it means you might have impacted that many people.

Have you ever thought about the “reach” your ministry has, if your students are your ministry’s “Tweets”? In a week where I’ve explored some new viewpoints for assessing your campus ministry (here, here, and here), this is simply one more intriguing one.

Do you even know all the ways your students are involved in the rest of campus or your city? That shouldn’t be hard to figure out – but it also should probably be one of those things a college ministry stays somewhat abreast of. And when you add all that up – the dorms and streets where they live, the majors where they spend a lot of time, the clubs and sports they’re involved with, the odd jobs (or less-odd jobs) they’ve taken, and so on – you find out how strong your college ministry’s “potential reach” might just be.

It might be a fascinating (and pretty straightforward) study. And it might give you ideas on places to expand next year – or places to double-down because of God’s favor in that particular area already.

Of course, the actual impact here depends very largely on how invested your students are in making Christ known / loving others / inviting friends / etc. in their circles. (Just as a Tweet’s actual impact depends on the value of its words.) It also depends on how well you’ve resourced students to do those things – from evangelism training to invite cards to purposefully helping them remember the themes of weekly messages.

But knowing where you have potential impact is a great way to motivate you (or your students) to be a little more intentional in maximizing the specific reach God has entrusted to you.