March is perhaps your best chance to remind everybody why your work matters. I’ve posted on this before, and here’s one example (edited).

Why March?

On the one hand, this month offers ample evidence of the darker side of the collegiate existence, as thousands flock to the beaches and elsewhere to engage in plenty of well-publicized debauchery (“de-beach-ery”?).

But the flipside of that is that hundreds of college ministries go out to impact during the same Break week. This impact sometimes takes place in those very party scenes, and hundreds of other locales around the world.

Finally, this is also the month when a large portion of our country turns their eyes to March Madness, even if only to fill out an NCAA Tournament bracket and watch a few nationally televised basketball games. As I’ve written before – and I’ll post again soon – the NCAA Men’s Basketball Tournament offers a kind of “vision trip,” starkly highlighting the amazing missiological opportunity among this unique people and their thousands of individual “campus tribes.”

All that to say…

You should be making the most of this month! With your supporters, your overseers, potential college ministers among your students, your congregants or trustees or friends.

We may be a few years away from the American Church as a whole celebrating Collegiate Ministry once a year. But it could start with you! And because I’ve seen college ministries and campuses all over this country (and a few places outside our country, too), and I can report that it is… Definitely. Worth. Celebrating.

A few quick practical ideas to get you in the spirit of celebration:

  1. Celebrate. Don’t forget that what you do as a college minister is really important. Think about why. Tell people why (in a humble way!). Ask people why, ’cause they may have some reasons you haven’t thought about.
  2. Take advantage of this unique month. If I were you, I’d be the one organizing the Tournament brackets and basketball watching parties for your church (whether you’re a church-based college minister or not). I’d be sharing testimonies of Spring Break mission trips. I’d be pointing out the great need, using Spring Break clips from the news (or MTV?). I’d be thinking and praying about other ways to share the story of what we do, while the winds are blowing rather “collegiate” this month.
  3. Notice. Sometimes we need to be more in awe that God has called us to this unique area of ministry. Whether it’s Instagramming or Googling to find the work others are doing during Spring Break or noticing the beautiful panorama of campuses in the basketball tournament’s field of sixty-eight, wonder should be part of our response. We are a fortunate few. Have you noticed?