I had the chance to give announcements at one of our church’s services yesterday, and it was a neat chance to be reminded about the excellence and intentionality of our staff members who direct the worship services.

A few days before, they sent out a “briefing” that shared their vision for that time. What I especially appreciated was the a theme running throughout, that I might summarize as:

Spend some extra time preparing, because what you’re doing really matters.

For those weekly 3 minutes, it would be easy for anyone to “wing it,” just prepare quick bullets, or otherwise treat “announcement time” as simply as it seems.

But it’s not simple. It’s worth the 30 minutes (or more) a person could spend preparing for this impactful moment. If what we’re announcing matters… and if the (new and old) visitors sitting in the audience matter… then those 3 minutes are worth 30. Right?

(The blog post they pointed me to in their materials was powerful. Read this.)

I do realize that what happens in a big worship service at church is different than what happens in your weekly Large Group Meeting. Announcements may or may not have the same import. But often they have a lot of importance, as do many of the other “basic” or “simple” elements of your gatherings.

So the principle can be extrapolated to your ministry and to many elements within it. And it’s our job to make sure our fellow staff and our student leaders understand the need to spend 30 minutes to prep for 3, when it’s called for.