Football season is a particularly good time for “Dovetailing” – the art of building some ministry activities into / on top of events organized by others. Tailgating as a college ministry, for example, takes advantage of the fact that your students are already likely coming to the game. Plus there’s the important “bonus” of being engaged in the campus and its culture.
Dovetailing around sports is only one opportunity, though. As you pay attention to your school’s major events and even its regular rhythms, you’re likely to find plenty of times your ministry can build opportunity into events. You’d never want to be seen as “usurping” the goals of the campus – but you don’t have to, either. In fact, in many cases, the campus will appreciate the symbiotic relationship.