4 reasons to double-down on recruiting specific campus segments

Yesterday I encouraged college ministers to watch where new students come from this semester – both the methods that originally draw them, as well as what “populations” on campus seem to be showing up. Then, take that info and “double down” in those areas.

While in that post I addressed redoubling our efforts on whatever methods seem to be working, today I’ll look at our focus on people. Why would we want to draw more students from the groups / places / majors that already seem to be coming? Here are a few reasons:

1. Something drew them in the first place. You may not know what it is – you may never figure it out – but somehow you’ve drawn a few Psychology students or a handful of Lacrosse players. So if what you’re offering is “working” with them, it’s possible others like them will be drawn, too. Push a little harder and see what happens!

2. God may be up to something. One of several principles in the Experiencing God books is that God may use WHO shows up as an indicator of what He wants to do. As He draws a few individuals from a fraternity, a certain ethnicity or international population, or a distinct part of town or part of campus, He may be showing you the next great opportunity for missional outreach.

3. Smaller, interconnected populations make recruiting simpler. Have you ever thought about the fact that it’s often easier to get a bunch of people from one segment? If you get word-of-mouth going within a dorm, for instance, or within one sorority, that starts the snowball rolling. Even though it’s counter-intuitive, you’re probably more likely to draw 30 from one sorority than 30 from all the sororities. This only applies when groups are connected and talk to each other, but when they do… look out! Things could get rollin’.

4. It increases the chance for an exciting “missional explosion.” I’ll talk more about this in the next post, but the basic concept is self-explanatory: You can help students who are already attending to “go back” to their own dorms, student organizations, or other friends and invite / impact among those “people groups.”

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