American Christians haven’t caught on to the immense value of campus ministry like they should have… yet. But you know how much it matters. And that means you get to do the very things I urged in Reaching the Campus Tribes:

“If American Christians ministered to college students really well for the next five years and then completely stopped, we would still change the world for the next fifty years.

Remember, there are over 17 million college students in the United States at any one time, with millions of new students replacing the newly graduated each year. What if, over the next five years, we helped college students radically connect with Christ like never before? What if our ministry was effective enough that whatever their  profession, whatever their location, whatever their background, Christian graduates were ready to impact the world with purpose and passion?

Even if we only reached students really well for five years, wouldn’t that “mini‐generation” do remarkable things for the next fifty years or more?

Maybe it’s easier to look back.

If the field of college ministry had been better developed a decade ago, Christianity as a whole would be better prepared to engage culture right now. What effect might millions of additional disciples have on major cultural discussions like abortion or homosexuality, if they had been taught back then to think biblically and act lovingly? What effect could those millions of passionate young adults have on world issues – hunger, disease, war, justice – if in the midst of college their hearts had been turned to serve the whole world both zealously and wisely? What effect would all those new, excited God‐followers have in our churches?

Some of those former college students would be CEOs, analysts, and policy‐makers in the midst of difficult financial periods. They would be politicians, analysts, and strategists in this interesting political time. They would be pastors. They would be professors. They would be media members, musicians, actors, athletes, and other celebrities. They would also be new moms and dads, community opinion leaders and community builders, school teachers and Sunday school teachers and youth ministers and foreign missionaries.

Even now, we see fruit from the college ministries that did serve students in the past decade. Many church leaders and other Christians can point to college ministry as a driving force in their spiritual development. If American Christians ministered to college students really well for the next five years and then completely stopped, we would still change the world for the next fifty years.

What if we ministered to college students really well for the next five years… and then never stopped?”

Reaching the Campus Tribes, pages 68-70