this-is-missions-monday: we need you to keep going

In Chapter 3 of Reaching the Campus Tribes, I discuss the major difficulties facing American campus ministry. After pointing out the damaging and widespread “Collegiate Attention Gap” in pages 18 – 27, I turn my attention to another major issue:

The Collegiate Attention Gap is certainly not the only difficulty facing American college ministry. Another concern is the lack of long-term, established college ministries that are making a permanent impact on their mission fields. …

Many college ministries lack longevity. Even though longevity seems to be a major factor in strengthening college ministry impact, many ministries aren’t established long enough for students to see those benefits. Many of the college ministries I encountered during my trip had only been recently planted, had recent leader turnover, or had otherwise been “restarted” in the past few years. A one- to three-year lifespan seems to be the reality for most new college ministry endeavors.

There will certainly be times when leaders are replaced or a college ministry’s vision needs to be recast. But changes – even major changes – don’t have to break a college ministry’s momentum, if the ministry has been “built to last” in the first place. Yet this sort of strategic development appears to be pretty rare.

There’s more to this story, and I wanted to look at that today.

Last week, I heard the story of a business that, like dozens of others, is thriving now but had nearly disbanded at one point in its history.

Meanwhile, I was talking to a former college minister last week who made an interesting comment: Christians in his circle, he said, found it strange if someone was still serving college students after a decade.

These two observations got me thinking once again about longevity. In the latter case, I was sad that anyone would see college ministry as a usually-temporary endeavor, a calling that only belongs to the young. Instead, as I told my friend, our field needs far MORE “lifers,” men and women who spend decades in the trenches of campus missions. And the former example – of businesses working through difficult years to, over time, emerge as impactful leaders in their field – is part of the reason we need more lifers.

Yes, I realize that ministry isn’t a “business.” And more importantly, I also don’t think that college minister longevity is the same thing as college ministry longevity. Ministries may change leaders occasionally – but successfully keep their vision and progress over time.

But there’s something amazing that can happen when one person pursues the mission at his or her campus over years and years. Like that business I heard about, they have the chance others don’t have to build inroads, develop subtle understanding, and pursue long-range plans (something sadly in short supply within campus ministry).

All that to say… We need you to keep going. Our field will be better for it. Your campus will be better for it. Lots and lots of students will be helped by your years of service. I know it might be tough this year, or next year. It might seem like a good time to stop this ministry, or stop this version of this ministry. (And yes, there are lots of times God calls us to change a ministry or move on to another; I’m not discounting that. But if you’re not called to leave…) We need you to keep going. Your longevity matters.


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  1. Good word because as college ministers, we often live in obscurity year after year. One of our friends Tim finally had a breakout year in his 12th year at the same church. Likewise, we don’t often see the fruit from our labors until 5-8 years down the road when the person is married or plugged into a ministry, etc.

  2. Pingback: running to the weary « Exploring College Ministry blog (daily notes about our field)

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