If they haven’t spent 3 hours combing through your ministry’s web page, what details are new visitors discovering that encourage them to continue coming? If students didn’t make your annual “vision-casting” message at the start of the school year, how clear are your ministry’s main themes, activities, and purposes?
We college ministers – along with our student leaders – know everything there is to know about our campus ministry. We know its strengths, we know our “pillars” (Bible study, Justice, Evangelism, Leadership, Discipleship, Local Service, or whatever), we know what events we do on a weekly, regular, or annual basis.
But will this week’s visitors all hear about those things?
If a non-Christian visitor, for instance, has a personal love for foreign aid, will she hear that your ministry sends students each summer to be involved in helping end sex slavery in Africa?
Will another visitor who’s never really seen Christians have fun hear about the parties you plan to throw?
Will the future seminarian find out that serious Bible study is common in your ministry (even if you happen to be a very practical Dating series right now)?
We don’t always do a good job of putting much out there about our ministries that visitors might want to know. Hopefully we’re great at being friendly, welcoming, and rallying, but students nowadays are often going to make choices on much more than that. I don’t know how – in your ministry’s case – this needs to happen. But the more reasons we can give different kinds of people to keep checkin’ us out… the better!