brad lomenick with 20 good points on leading millennials posted an article the other day by Catalyst’s head, Brad Lomenick, entitled “20 Points on Leading Millennials.” Obviously, this is our audience – and will continue to be for awhile – so being good college ministers requires learning the Millennials.

What I particularly like about this article, though, is that it’s pretty informal – clearly just Lomenick’s quick-take on what he’s learned in his various ministry roles – as well as from picking the brains of some of his staff members. (Below is the start of the article and some of the most interesting ones, but click here to read the whole thing – as well as people’s comments.)

A good friend asked me the other day my thoughts on how to lead the millennial generation, basically those born after 1980. We gather thousands of leaders who fit this category on an annual basis, and most of our Catalyst staff are under the age of 30.

I have to admit- I don’t always get this right. As a 100% Gen X’er, my tendency is to lean away from several of these points, and lead how I’ve been led over the years by Boomer and Busters. But I’m working on it….

So with that said, here you go, thoughts on leading millenials:

1. Give them freedom with their schedule. I’ll admit, this one is tough for me.

7. Lead each person uniquely. Don’t create standards or rules that apply to everyone. Customize your approach. (I’ll admit, this one is difficult too!)

8. Make authenticity and honesty the standard for your corporate culture. Millenials are cynical at their core, and don’t trust someone just because they are in charge.

13. Not about working for a personality. Not interested in laboring long hours to build a temporal kingdom for one person. But will work their guts out for a cause and vision bigger than themselves.

14. Deeply desire mentoring, learning and discipleship. Many older leaders think millenials aren’t interested in generational wisdom transfer. Not true at all. Younger leaders are hungry for mentoring and discipleship, so build it into your organizational environment.

18. They’ve been exposed to just about everything, so the sky is the limit in their minds. Older leaders have to understand younger leaders have a much broader and global perspective, which makes wowing Millenials much more difficult.

And again, I’d encourage you to click here to read the whole thing – along with people’s comments!


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  1. loved it benson- great link, one thought on #7…
    7. Lead each person uniquely. Don’t create standards or rules that apply to everyone. Customize your approach. (I’ll admit; this one is difficult, too!)

    Isn’t this exactly what the list is doing? Here are twenty standard ways to apply and reach out to this generation? :)

  2. Yeah, he’s not exactly contradicting himself, although that’s funny. Generational descriptions are by their nature stereotypes, but I believe Brad’s pointing to the fact that – generally – Millennials want “customized” opportunities and impact (just like their iPod playlists are customized for them).

    But if someone treated generational guidelines with slavish devotion, carrying them out the same for each individual person, they would indeed be breaking #7. As a group, though, any audience of Millennials would generally skew toward the characteristics he’s described.

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