Evangelism is one of the topics that college ministers think about – even worry about – the most. And there are certainly comprehensive or structural approaches to college ministry evangelism worth considering: evangelistic special events, regular evangelistic activities, evangelistic small groups, teaching regularly on evangelism, starting an Outreach ministry team, putting a heavy evangelistic emphasis in your “front door,” and so on.
BUT, some of the “moves” that will most help your college ministry be more evangelistic may be much more simple. Here are some of those small ideas that could increase a college ministry’s evangelistic oomph:
1. Count conversions. Each week or each month, take a moment to register how many people came to Christ. This might be something you talk about among your student leaders, or even with fellow college ministers on that campus. [Somebody made a great comment on this one – be sure to check out the comments for some clarification here.]
2. Commemorate spiritual birthdays (the first one and later ones). If we believe that there really was a moment in every Christian’s life when he or she went from death to life, then that’s a big deal! So yes, celebrate when people come to Christ, but it’s also quite fitting to celebrate the date people came to Christ – last year or last decade! [See several ideas for doing this here!]
3. Share testimonies of witnessing (whether conversion results or not).
4. Share testimonies of being witnessed to (by those who have now met Christ).
5. Make it clear that non-Christians are welcome at your meeting. Saying that might be good; making specific references that make non-Christians feel at home within the context of your worship, message, etc., is even better.
6. Make baptism a big deal. Even if your ministry leaves it to a church to baptize (some do, some don’t), you can still watch the video. Or do as some do, and go baptize in the campus fountain. Whatever the case, baptism is a big deal.
Many of these simple methods connect with the idea that you will cultivate what you honor. While we honor God for converting people, we also honor people for being used in that process AND “honor” the process of conversion itself. As we do, we’re cultivating a campus ministry in which conversion matters… and, by extension, sharing our faith is a community-celebrated activity.