You’ve likely seen the new ad campaign from Domino’s Pizza, where they advertise their recent focus on listening to their critics. And these critics include, as the video below shows, both customers and actual, professional critic-types.
My question for today is, How much have we done to listen to our constituents – and even hear from our critics?
If you haven’t seen the video, I find it pretty stinkin’ cool. And as we view this idea through College Ministry lenses, it’s good food for thought:
There’s a growing number of videos (including a cool commercial where they visit some of those critic-customers with their new pizza, and even a video where apparently Colbert weighs in, at the Domino’s “Pizza Turnaround” site.
What I personally believe is that one of the best ways to get a gut-check on your college ministry’s health, strengths, and weaknesses is to listen to constituents, critics, or people who sit in both of those camps. These people include:
- your students
- your staff members
- your former staff members
- your graduated students
- students who left the ministry for other reasons
- students who have never set foot in your ministry
- parents of your students
- campus faculty, staff, and administrators
- your overseers
- the person who last had your position
- other college ministries serving your campus tribe
For my money, that last one might just be the best way to get some rugged insight into how your ministry’s doing. Sure, it won’t always be completely objective – but it involves people who (A) know your campus tribe, (B) know the practice of college ministry, and (C) have seen your college ministry in action.
Anyway, food for thought. [I discuss methods for listening in Part 2!]