A quiz about commercials and branding: Can you name the companies advertised by these three well-known ad campaigns?
- A green British gecko who urges you to buy insurance
- Cavemen who chafe under the inference that something is “so easy, even [they] can do it”
- A pile of cash with googly eyes and semi-creepy music
- The tagline, “15 minutes could save you 15 percent or more”
Got your answers?
That’s right, they’re all marketing efforts of the Government Employees Insurance Company, better known as GEICO.
But as you may have noticed, these aren’t “Famous GEICO Campaigns from History.” These campaigns have run concurrently, even though they’re all clearly a marketing campaign of their own.
And this multi-pronged approach has a lot to commend it.
Have you ever thought about recruiting students to your ministry this way? I know it’s easy to think in terms of “mega-branding,” making darn sure you keep everything from the background images to the fonts identical between your advertising efforts: campus signs, newspaper ads, banners, web page, T-shirts, emails, and so on.
But might your ministry draw more students – and different kinds of students – with a multi-pronged approach? This isn’t just about getting a bigger number of students – but advertising in ways other than our normal might introduce us to students other than our normal, too.
written from Lakewood, CO (in the Denver area)
Road Trip 13: Day 23
recap: long driving day 1 of 3… including a great campus stop
campus visit: Mesa State College (#16)
T-shirt: the Falcon tribe of Lackawanna College (of Scranton, PA)
monday: another long drive as I make my way to Fargo, with a little MORE explorin’ along the way (see all explorations so far)