I ended up reading this blog post today; it’s about the power of testimonials in marketing, with tips on how to present those testimonials. The post is short, so take a look if you can and think about those ideas in the context of college ministry.
I know not all corporate marketing ideas are applicable to ministry (including college ministry), but… I’m intrigued. I guess since I haven’t often seen advertisements for particular college ministries that actually promote the ministry, I’m having a hard time picturing how testimonials would be used. On the web site? On a poster? In a Facebook page? At a booth?
And following that stream of consciousness has me thinking about the difference between describing a ministry (with helpful facts about the great stuff we do) and promoting a ministry (with actual arguments for the ministry’s value to YOU, the student).
Both are advertising methods, but I think we do a lot more of the former than the latter. I’m not sure I understand why.