A couple of thoughts on Facebook and College Ministers:
[edit to clear up any confusion: Today, I’m looking at the personal Facebook accounts of college ministers themselves – not ministries on Facebook, which is also an important topic.]
#1: Do you present Facebook to students as a way (even the main way) to communicate with you? Think about putting it on your business cards, and including it any other time you give students contact information (web page, announcement sheets, etc.). I’m kind of surprised how rarely Facebook is treated as primary, even though that’s how our students work and think.
#2: Are you Facebook-findable? The harder it is to find you, the longer you’re going to have to take to describe it – and that gets awkward. (“I’m the John Smith in the Denver network… not the one with the hat, the one with the golden retriever.”)
If you aren’t the only one of you one Facebook, thinking about changing that. (A middle initial can work wonders.) Make your picture super-recognizable, too.
College students may very well search for you before they ever talk to you.
Facebook is how college students communicate. It’s how they categorize people as “friends” and allow them access to their lives.
So you might as well be easy to reach. You’re in the college student biz, after all.