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This is my 6th post on Jimmy Fallon’s Millennial methods. See the series here.

One of the most interesting facets of Millennials – and perhaps late Gen Xers as well – is a surprising nostalgia, even at their young age. As the New York Times recently pointed out,

Even though nostalgia hits every generation, it seems awfully early for 28-year-olds to be looking back. One possible explanation, say authors who focus on generational identity, is the impact of the terror attacks of Sept. 11, 2001. The political and economic climate of the late ’90s had been as soothing as a Backstreet Boys ballad: no wars, unemployment as low as 4 percent, a $120 billion federal surplus.

It certainly does seem that nostalgia is particularly “in” right now – just look at all the recent sequels of long-lost-but-well-loved movie franchises. And the “Pre-9-11″ theory certainly makes sense as a potential reason.

I would also argue that Millennials might tune into nostalgia for another reason as well: their appreciation for “roots.” Even though personal nostalgia may only go back a decade or two, there’s still something that feels more real about such childhood enjoyments and preferences. This “authentage” effect (authenticity proven by “vintage” status) certainly inspires a fondness for the past.

So, for all these reasons, nostalgia seems to have become a favorite Millennial diversion. And one of the clearest ways Late Night with Jimmy Fallon both courts Millennials and reflects them is in its clear adherence to nostalgic themes. Show after show, week after week, “recent-vintage” makes an appearance. For example, Jimmy regularly discusses “old-school” topics, both in sketches and with his guests. Ashton Kutcher’s recent appearance is a perfect example of the latter; in the span of that interview, they discussed Intellivision, blowing into Nintendo games to get them to work, the famous Contra cheat code, carnival games, and Skee-Ball. Even the choice of Late Night’s house band, The Roots, is a nostalgic move; both their genre (early hip-hop / R&B) and the band itself bring back mid-90s memories for some.

And the most talked-about instance of Fallonostalgia has been the now long-running effort to gather some particularly beloved characters from our past. As that same New York Times article notes,

Another early warning sign [of Gen Y nostalgia] is a sudden longing for a reunion of the cast of the high school sitcom “Saved by the Bell,” which went off the air in 1993 but was beloved by those in grade school at the time. Jimmy Fallon, on his talk show’s Web site, has collected nearly 80,000 petitions to reunite the cast.

If you haven’t seen the most notable salvo in that effort, Mark-Paul Gosselaar’s incredible appearance back in June… it’s surprising in its spectacularity, to say the least. It’s even packed with trivia and quite specific references – just the thing for the nostalgiac among us. I don’t want to ruin the surprise, but you can take a look here.

And here’s one more thing I’ve noticed: Jimmy is clearly a nostalgic person himself. Not only does he get excited about “vintage” themes that are brought up within the show, but he even gets personally nostalgic as he reminisces with former Saturday Night Live cast members, tells story of past interactions with other guests on his show, displayed his thrill over receiving his long-awaited college degree (and returning to his alma mater to do so), and so on.

But while this may be one of the clearest connections between Fallon’s show and his younger viewing audience (including Millennials), it seems like one of the trickier ones to make use of in ministry. Besides just making sure we include an 8-bit Nintendo Entertainment System or a Sega Genesis alongside the Wii at College Ministry Game Night, are there other ways to incorporate nostalgia into our Millennial work?

I think there probably are, but it takes really knowing your own audience to know which forms might work. Maybe it’s introducing old “camp songs” within your worship sets. Maybe you should make an occasional VeggieTales reference within your messages (and being up on your secular vintage examples doesn’t hurt, either). It may involve choosing forms that “feel like home” to our students – and being understanding when students surprisingly bristle at our efforts to make needed changes to our ministries. Incorporating nostalgia may even involve going back to basic methods, “cliché” ideas, and favorite passages on occasion, remembering that what was learned on flannel-boards, though at times less exhaustive than complex theological expositions, was not necessarily less true.

Applying nostalgia isn’t only to connect with students, then. It’s also a chance to remind them of their own testimonies, of times when their faith was actually childlike, to moments before they learned the secret things of “deep theology” or got challenged by their professor about Creation. Of course we need to give them large doses of meaty, grown-up Christianity. But if their generation relates “roots” with “realness,” then it seems that reminding them of the Christianity some of them met years ago might touch their hearts in a unique way. If they need to know faith under fire, let us prepare them through careful exegesis of Daniel. But if remembering “Rack, Shack, and Benny” adds to that foundation, all the better.

For more on the Millennial attention to nostalgia, read the full New York Times article here.

Any other ideas for incorporating nostalgia (productively and wisely) into Christian ministry? Share in the comments!

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As new generations rise, it makes sense that they would often share some characteristics of the previous generation. For instance, Millennials and the members of Generation X share an appreciation of technology, desire for authenticity, and hope to find strong community.

But one of the clearest differences between the Millennial Generation (a.k.a. Gen Y) and its immediate Gen X predecessors is positivity. Millennials (as a group) seem to possess a rather audacious optimism that has broad application in their lives – while obviously one of the classic-if-caricatured observations about Gen X is that its members are hard-core cynics.

And yes, this is yet another way Late Night with Jimmy Fallon brilliantly reflects and appeals to the Millennial generation: through purposeful positivity.

[This is the 5th post in a series on Jimmy Fallon’s Millennial methods. See all of ‘em here.]

Watch an hour of Late Night, and you’re bound to see the happy optimism rear its pretty head. Just last night, for instance, Will Arnett jokingly declared it “the compliment show” after Jimmy characteristically kept praising his work.

But does that really mean this is on-purpose positivity? Couldn’t Jimmy simply be a positive kind of chap? He may very well be, but co-producer Gavin Purcell revealed here on my blog that there’s method to his gladness:

[O]ne thing that stood head and shoulders above everything that we wanted to do with the show from the beginning was build a comedy/talk show that wasn’t based entirely on being nasty. Jimmy, myself and my boss our showrunner, from the beginning wanted the show to feel positive and a kind of place where people felt like they were laughing with others rather than at them. That idea seems to fit nicely into Millennials ideals as well. [Read the whole comment here.]

It’s not that Fallon doesn’t mock on occasion; his monologue has the usual roastings of newsworthy people, and snarky comments are certainly part of his repertoire. But they’re far less frequent than you might expect from a late night host.

And meanwhile, there’s a willingness to embrace… well, everything.

Star Trek fans, video game players, goofy audience members, Spencer and Heidi Pratt, Twitterers… all these and more can expect relentless scorn in most late night quarters. But they have room on Jimmy’s show – at least for acknowledgment, and often for appreciation and promotion.

It was just a few weeks ago that Jimmy was excited to hear about a guest’s visit to Bonnaroo, the annual 4-day hippie music festival in Tennessee; by contrast, Conan O’Brien sent the infamous Triumph the Insult Comic Dog to ridicule Bonnaroo attendees to their faces.

And back in March, as Jimmy chose to zero in on one particular team in the NCAA Men’s Basketball Tourney – the 16th-seeded Chattanooga Mocs – I expected the show to pick the low-hanging comedy fruit available by cheap-shotting this long-shot (or no-shot) team.

Only… it didn’t. The approach wasn’t humorless – but it wasn’t merciless, either. As the week progressed, the school band came on the show, the studio audience got in the act, and Fallon video-chatted with Head Coach John Shulman. And after the team got pounded by UConn in the tournament, its seniors and head coach sat in the audience as guests of the show. (For a great couple of clips from that week and a little more of the story, see this article.)

The new Late Night works a unique sort of optimism into its humor. And often it’s even vice versa – the show offers optimism, presented in a humorous way. (This helps explain why some viewers might find Jimmy unfunny and likeable at the same time.)

So what does this mean for us?

A couple of years ago, a pastor asked me an intriguing question – How do we, who are part of cynical Gen X, relate well to all these optimistic Gen Y college students? Many of us in college ministry really are in a different generation than the students we minister to, and it’s worth examining how our natural approaches might not reflect our students OR connect with them well.

We have to be careful about our snarkiness, which I know is the “mother tongue” for many of us. We can’t insensitively dismiss our students’ excitement about hope and change and impact and BIG IDEAS… (even though, yes, there are times to lovingly check students’ over-optimism). The cynicism our own youth ministers got big laughs through might not work with our particular flocks. And so on.

At the same time, there is much to gain by “tuning in” to the positivity of our students. They’re not apathetic (like we might have been!); they want to serve and lead and believe they can make a positive impact. They’re not anti-leadership or anti-”system.” They’re ready and willing to bring people very different from themselves into their circle of community – whether they be tech geeks or music festival attendees or frat guys.

This is one of the harder areas for me to get my head around, so hopefully we can all think together about how we might “become positive, so that we might win the positive.” And we have at least one (surprising) tutor hosting Late Night.

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One method (of many) for helping impact a campus for Christ is purposefully presenting the counter-cultural nature of the Message and Life we offer. Being noticeably counter-cultural provides an opportunity to draw students to Christ. And while living in Christ naturally produces a counter-cultural-ness, there seems to be some room to stress these aspects in order to draw a watching world. (The Newsboys – and Jesus – call it “shining.”)

This is on my mind after seeing it in action – at least a couple of times on the same campus – during my recent road trip.

Here’s the rub: counter-cultural college ministry seems to require a few things:

  1. We need to understand that counter-cultural methods in one place are not necessarily counter-cultural methods in every place. Sharing a notion of absolute truth is counter-cultural in many U.S. places. But striving for excellence in our ministry efforts, while universally important, is counter-cultural in only some collegiate environments. So…
  2. We collegiate leaders have to gain a true and deep understanding of the culture in which we’re laboring.
  3. We need to recognize where our Christian message and lifestyle contrast with that culture – or even offer to fulfill its deep needs.

Many (or all?) of our counter-cultural methods would be right and good even if they weren’t counter-cultural. But this method for college ministry involves making purposeful efforts to highlight these aspects to the people around us.

What if your college ministry events “felt different” to the average student from your campus – even if they couldn”t exactly put a finger on why? What if, just as Peter suggested, we and (especially) our students presented ourselves in a way that practically made people ask why? Wouldn’t that be a unique apologetic?

Examples tomorrow (or soon). [Here's the first example: offering counter-cultural sexuality.]

Yesterday, I noted the recent Lifeway Research study on church architecture and preferences among the unchurched. The study also looks at “third spaces” (hang-out spots) these guys and gals find preferable.

So you probably want to read yesterday’s notes if you haven’t. And besides the “official” article linked there, here’s another one, from the Christian Post, if you want more.

Even though I have some Qs about the study methodology, these are my thoughts from the results they got:

When the unchurched think about going to church, many think “vintage.” Remember, the “Gothic” style church got 47.7 preference points (out of 100) among the four churches presented, meaning all the others split the rest (fairly evenly, in fact).

Another BIG point for us who deal with young adults: according to the study, this effect was even more pronounced among younger people. Those 25-34 years old gave 58.4 points to the Gothic exterior. Meanwhile, surprisingly the most traditional church exterior received only 32.9 points from individuals 70 or older. (I’m asking for more info about those even younger.)

What “food for thought” does this give us? Well, Vintage is “in,” that’s for sure. (Does what’s “in” matter? I’ll talk about that at the end of this post. I’m not as “consumer-focused” as it might sound like.)

This finding simply parallels what we already know – that there’s a renewed desire for “roots,” for authenticity that is heightened by something actually being old. I was kinda surprised when others expressed surprise at this finding, because this very much fits the ever-growing mindset.

We’re seeing this trend very specifically in some Emerging-style Read the rest of this entry »

Welcome to Exploring College Ministry

After ministering to college students for 8 years, my calling moved to advancing the entire field of College Ministry in every way I can. So I've spent the last 5 years exploring it very broadly (including a yearlong road trip), publishing a free book (Reaching the Campus Tribes), speaking, consulting, writing, and working on other projects - all to serve college ministers! To learn more, explore the header links or the tools below.

...and if I can help your ministry directly (or you want to support my mission), contact me!

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