On page 30 of Reaching the Campus Tribes, I broach a subject that I believe is really important for churches to ponder. The interesting dilemma is that some modern-style churches may actually impact students worse while striving to break with tradition. In fact, while trying to be more missional, some churches may end up less missional.

Some churches have opted to go the “non-traditional” route by pointing students directly to their intergenerational structures, “fully assimilating” them into the adult programs of the church. They plug them into small groups, Bible classes, or other activities alongside the church’s adults – without any opportunity for small group discipleship as college students or specialized outreach to local college campuses.

(Certainly, this sometimes takes place by default when churches haven’t taken the time to plan anything for students, leaving collegians to trickle into other areas of the church – and otherwise not stick around. That’s not what I’m talking about.)

As I write in Reaching, the full-assimilation method “certainly reflects a clear respect for college students as full members of the local congregation.” So on one hand, I applaud the motivation behind not separating college students and treating them as a distinct congregation (as one leader at a famous Emerging church described).

But for these highly missional churches, the funny thing is that this approach may be LESS missional in regard to those college students. Why? Because this method usually involves yanking them out of their actual community.

Though a college campus is located geographically within a particular area, it rarely has a high degree of sociological similarity to the rest of that area. Especially at residential colleges, many college students have one primary community – and it isn’t the local neighborhood, nor is it particularly similar to the local neighborhood. It’s the campus, and it’s (obviously) a world of its own.

This means that these otherwise missional churches are being highly “attractional” (in a sense that’s opposite from their normal efforts). If I’m not mistaken, this format pretty clearly demands that collegians leave “them” to come away with “us” to do church – both in location and in identity.

If we desire to be missional with college students, we have to think through what that means in their special case. Just as reaching our neighborhood missionally involves connecting with people “on their terms” and “on their turf,” impacting college students missionally involves recognizing their unique terms and turf, too. While it’s good for college students to get out of their small worlds some of the time, learning to live for Jesus within those worlds is vital, too.

The way I put it in the book was:

At the same time, it must be remembered that many college students’ cultural identity and community are located not in the local neighborhood but specifically within their collegiate experience. Thus any church aiming to reach people “missionally” and contextually should consider the special situation of college students. Unless efforts are made to reach campus tribes on their own terms, we may actually be missing opportunities for relevant impact in this important life stage. And we will be removing students from the very communities in which they presently have the most influence for God’s Kingdom.

I’m still thinking this one through. That’s one way we advance college ministry – through debate and rigorous thought. So while I’ll keep thinking, I did want to address this here. And I’d love to hear your thoughts – positive, negative, or illustrative.

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