I’m getting married tomorrow (or if you’re reading this later, I got married on Saturday the 18th!).

So because I’ll be honeymooning AND you’re likely starting the summer, I figured it was a good time to take a little holiday. I’ll be back to blogging right after Memorial Day!

But… can I ask something personal? Can I ask for your prayers? Entering into marriage is a grander adventure than a yearlong road trip or any other trek God has blessed me with. I’m excited, but as we hope to make clear through the ceremony, we need Him. Unless He builds this house, we labor in vain…

So, thank you. It’s a joy serving you through this blog. And I look forward to continuing after a little vacation with the wife.

Wow.

This week, I’ve been walking through a progression that leads to one of the most important principles I know for college ministry.

  • First, I noted that what our students become shows how well we’re ministering now.
  • Then I said those hopes should translate into our goals for the ministry.
  • Then yesterday, I said those goals should be concrete and explicit; we should focus on them consistently as we perform our ministry.

I want to take one more step today: Once we clearly define our goals, only then should we decide on our methods.

As God leads us to the various aims for this year (at least the ones He wants to reveal), those goals should be used to determine our methods, even down to our smaller, supposedly “no brainer” decisions.

Very, very often we get this backwards: We “do college ministry,” based on what we’ve seen or what we’ve done before or our own creativity. And then we get excited about whatever fruit results. But what if, from the very beginning, our goals became the driving focus of our methods? What if our “necessities” really did lead to our inventions? What if we never started a brainstorming session with “What do we want to do?” but only began with “What do we hope to accomplish?”

What if we never planned a Large Group, never delivered a single message, never decided on a small group study… without forming those things around our decided goals for our ministry and its students? As an old saying goes, “Form is the handmaid of Function” – our methods and structures should always serve our “functions” – what we’ve decided our campus ministry should be accomplishing.

Monday, I discussed something obvious but powerful: Our students’ spiritual “success” in five years is a major evaluation of our ministry today.

Tuesday, I connected the dots a bit: What we aim for this year should be directly connected to our five-year goals for our students.

Today, I jump off of the last few lines of yesterday’s post:

“When you have that target to shoot at, it tells you what you need to be instilling in people’s lives now,” Brad explained.

That’s the kicker, right? We have to make those long-term targets explicit, and then we have to translate them into aims we carry out each year.

The practice of making our aims “explicit,” of getting a concrete list of what we want students knowing, feeling, and doing, is NOT a priority for many college ministers. How do I know? Because I’ve asked them. Nationwide. Lots and lots of times. And very rarely did someone have a ready answer to what they wanted their “finished students” to look like.

(These amazing men and women had lots of awesome ideas and great hopes, and many were seeing great fruit! But they just didn’t seem to be ready for that question.)

And yet isn’t the definition of our aims, prayed through and thought through and repeated over and over, vital to our calling? Doesn’t it give us clarity in what we’ll teach next, conviction as we ask for funds or prayer or volunteers, a better assessment when things seem a bit rocky, focus when success or drama or “options” distract us?

How do we “fulfill the ministry you have received in the Lord,” if we haven’t discerned exactly what that ministry entails – and what it doesn’t?

For many of us, an inquiry about our goals leads to a mumbled list of hopes. We should be ready to proclaim concrete goals, because we’ve already reminded ourselves of them dozens of times.

Yesterday, I made a bold statement, but I don’t know that many of us would actually disagree with it:

The next five years will reflect the quality of this past year of college ministry, whether we like that fact or not.

The harder thing is deciding that this statement will, in turn, radically affect the way we set goals for each year.

When I did a nationwide review of ten Chi Alpha ministries for their national office, I remember one of their college ministers – a “lifer” whose ministry at North Dakota State had a longtime impact – shared this in stark terms. As I wrote in the resulting book Chi Alpha on Campus,

[Brad Lewis] recognizes that students’ continued spiritual success after graduation will prove the worth of their campus ministry experience. He expressed the hope to call FM Chi Alpha alumni five years after graduation and “find them serving or volunteering … in a Spirit-filled church, married to a godly spouse, raising godly kids, with their finances in order, affecting both their workplace and their neighborhood for Jesus.”

I remember sitting in Brad’s office that day when he brought up the idea, unprompted by me, that their ministry’s success (or failure) would be judged by a telephone call five years later. And it was what he said next that made that idea a little more concrete:

“When you have that target to shoot at, it tells you what you need to be instilling in people’s lives now,” Brad explained.

That’s the kicker, right? We have to make those long-term targets explicit, and then we have to translate them into aims we carry out each year.

As another school year ends, we each have the chance to wonder what we’ve created. Our “products” have been released into the wild upon graduation. Yes, they’re ultimately God’s “products,” but we’re co-laboring, working to shepherd and disciple and, in that sense, “create.”

Are these students going to be excellent employees who function in any field Christianly? Will they be awesome grad students? Will they “do the work of an evangelist” wherever God places them? Will they be superior spouses and wonderful parents? Will they be justice-doers, mercy-lovers, humble God followers?

The next five years will reflect the quality of this past year of college ministry, whether we like that fact or not.

That is a humbling thought. What our ministry is “producing” has yet to be seen, but it provides the best evaluation we’ve got.

While the fragrance of the school year is still with you, I encourage you to decide now how you’ll push your ministry forward this summer.

What are three things you (and even other volunteers or student leaders) will do to improve your efforts at your school this summer?

It’s easy to see summer as SIMPLY a time for fundraising, reaching home-grown students, and gearing up to hit the ground running in August.

But what if you “took some new ground” this summer? Could you spend time learning about a particular area of your ministry? Could you develop your social media efforts, so they’re stronger in the fall? Could you take a class that would help deepen your walk or your ministry skills? Could you help your student leaders become experts in whatever area they’re overseeing, whether that’s Hospitality, the Large Group Meeting, Service, Evangelism, or Small Groups? Could you bring in a colleague or other “fresh eyes” to brainstorm more effective ministry?

The Fridea this week is to make that list – of three or so things – and then make a plan for getting that done. Foundation building never feels all that spectacular, and it’s hard to motivate ourselves to do it. So while you’re still reminded of the things you wish you’d done last summer… why not make a list and a plan?

I happen to be getting married in 9 days near Austin, Texas. (It’s www.catherineandbenson.com if you want to see our story.)

Incidentally (and slightly unfortunately for our plans), the University of Texas holds its graduation that same day.

But that got me thinking: It’s likely you have several students who have started a mental countdown to their own graduation, or to the summer, or to going home, or to a new job, or even to their own wedding! For some of them, their change of scenery may take place in as few as 9 days.

If you were around me during these next 9 days, I’d love to talk to you about my plans – and I’d be encouraged by any advice you could give.

The question is, How will you engage those students during their countdown?

The semester isn’t over. The chance to impact isn’t over. And while you’ll still have opportunity after graduation or home-going or job-starting or marriage-beginning, there might be less impact then. What you share – personally, authentically, boldly – in this short time is likely to STICK better than much of what you’ve said all semester.

How will you engage their countdown?

Another takeaway from last week’s Catalyst conference came once again from Andy Stanley. He emphasized multiple times that when it comes to a Sunday morning, he is under the authority of their Sunday Service Director.

Yes, he’s the Senior Pastor at Northpoint. But on Sundays, he recognizes he’s one cog in the wheel of what takes place. So he’s open to “Change your shirt!” or “Don’t say that in the next service,” because he recognizes that it’s a team effort, regardless of his position in the org chart on Mondays. The same is true when it comes time to evaluate Sunday mornings: He’s part of the process, not the leader of it.

Two things for college ministers from that:

1. When do you, as college minister, step “into” your ministry and come under the direction of others? Do you ever participate in an event planned by student leaders? Are you receiving real, honest feedback from other staff, from volunteers, or from students? Have you given that level of ownership to student leaders and other leaders?

But the second question is just a bonus:

2. Do you have a team dedicated to making your Large Group Meeting fantastic?

Something else from Catalyst on Friday came from an unlikely source. In the middle of the day, Emmitt Smith – of Dallas Cowboys and, more recently, “Dancing with the Stars” fame – was interviewed. He talked about leaders he’d worked under, and working as a team.

He noted that many of his coaches from the past hadn’t always imposed “their way” on the team. (And Emmitt saw this as a good thing.)

But Jimmy Johnson was different: Jimmy did require the team to do things HIS way- but he also explained WHY they needed to do it his way. Emmitt saw that as powerful, too.

As campus ministers, I think we should take that tack with our student leaders. We do know more they than do (usually) about the missionary work of campus-reaching. There’s good reason to ask them to follow our methods, not just our motives.

But at the same time, they’re college ministers, too – right? They’re working to impact college students, so regardless of their own collegiate status, they’re college ministers alongside you. They are your peers by calling.

So are you explaining your methods to them like a peer? Are you letting teachable moments spring up liberally? Even when describing how to greet guests, or how to set up a stage, or why you didn’t choose to join that campus-wide worship service?

Of course, those college ministers without reasons for their decisions have bigger problems. But for you who are leading with intentionality, don’t forget to share your WHYs with your leaders!

As promised, the first of some college ministry thought-connections from Catalyst Dallas…

Andy Stanley spoke Friday morning about what he called Northpoint’s “secret sauce” to building great teams. But it’s something he said to introduce that topic that hit me the hardest for our field. The quote (or a close approximation thereof):

If you don’t know why something’s working when it’s working, you won’t be able to fix it when it breaks.

I get the feeling that lots of very successful collegiate ministers haven’t taken the time to examine why they’ve seen success. Of course, ultimately, it’s God who has built the house. But it’s still likely that He has used principles, systems, methods, and patterns to bring forth fruit. (And not to belabor the point, but He does the same thing – use principles, systems, methods, and observable patterns – to bring out actual fruit in nature, too, right? Let’s not demand that God work in inscrutible ways; He often acts according to wise principles that we can discern and continue to use.)

Maybe you would put one thing or everything in the list of “What’s Working” within your ministry. Whatever the case, have you sought to discern why it’s working? Have you looked for reasons your recruiting went so well this year, or why your small groups seem to be humming along? Have you prayed / thought / talked through WHY your students grew in evangelistic fervor this year, or WHY that service project was so effective?

There will be occasions in our ministry when we simply shrug and say, “God did it, and we don’t know how.” But generally, we need to be learning alongside our victories (and not only within our defeats). We need to ask the God of All Fruit to reveal anything He wants us to learn about doing ministry in the future… lest we find ourselves at a loss when suddenly it’s not going quite as well.

Welcome to Exploring College Ministry

After ministering to college students for 8 years, my calling moved to advancing the entire field of College Ministry in every way I can. So I've spent the last 5 years exploring it very broadly (including a yearlong road trip), publishing a free book (Reaching the Campus Tribes), speaking, consulting, writing, and working on other projects - all to serve college ministers! To learn more, explore the header links or the tools below.

...and if I can help your ministry directly (or you want to support my mission), contact me!

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  • Andy Stanley, Dave Ramsey, Emmitt Smith, now Driscoll. But I'll be missing McManus to head to a bachelor party (my own). That's a big day! 2 weeks ago
  • Final day of #catalyst dallas - still dreaming God might use these confs to train college ministers (& students) in a field-shifting way! 2 weeks ago
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